Fashion Week

What is this?

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For a while now I have been working on my blog, photography and Instagram aesthetic, and I have finally found and settled with a vibe that I love & I hope you are loving too. At the end of last year, my site had a full re-vamp and I published ‘Created By Adam Kay’ – my space to share blog posts about travel and fashion but also to showcase my photography and all other creative projects. I am back into the full swing of it now and absolutely love it.

To celebrate I have created a short trailer with a mixture of clips that summarise the overall vibe of ‘Created By Adam Kay’ so… if you’re a new visitor or loyal returner you can see exactly what to expect!! Enjoy…

LFW Street Style


[If you want to use or repost these images anywhere please credit ‘Adam Kay’ and ‘’ – if sharing on social media please use the relevant handles to tag me – found on the right-hand side of my blog, or on the Contact page. Thank You]  


Street style photography is something I have always loved – understandably, as a lover of fashion & aspiring photographer, it is perfect because this niche perfectly blends the two. I love browsing the Styleograph Instagram page and Phil Oh’s street style images for British Vogue. With heading to LFW this February I knew it would be a perfect time to try my hand at capturing street style images.


I love street style because it can give you the perfect style inspiration, picking out key pieces or trends that you really like and want to try out, but also because the photography can some amazingly bold looks that would most likely only be spotted at Fashion Week against the iconic black walls of 180, The Strand.




48 Hours at London Fashion Week


If you read last weeks blog post or follow me on Instagram (@_adamkay_) then you’ll know that earlier this month I was lucky enough to attend London Fashion Week, thanks to my wonderful girlfriend who booked it for us as part of my Christmas present.

I was also extremely lucky to receive tickets for the AW17 Joshua Kane show, held at The London Palladium, and renowned in the press recently as LFW’s biggest show yet! Fashion Week was an amazing experience, for me as a photographer – I was able to photograph a tonne of street style (Available to view on my blog next week!) and as a fashion lover I was able to be at the event and soak it all up but also, see my first fashion show – which was incredible.

You can see everything we got up to at LFW in my video below, I hope you enjoy it…

What I Wore To London Fashion Week AW17

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Today is the final day of London Fashion Week AW17, this weekend I was lucky enough to attend LFW for the first two days, as a Christmas present from my girlfriend. I had a great time capturing street style images outside of 180 The Strand (Home of LFW) and an amazing evening watching the Joshua Kane AW17 Show held at the London Palladium.

I love seeing what my favourite style influencers, bloggers and celebrities wear to Fashion Week so I thought that I would share my own outfits from the two days I was there. I kept to my personal casual streetwear style, and was really pleased with my looks.

Day One – 

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ASOS Cuffed Trousers / Adidas x Pharrell Embroidered Logo T-Shirt / Ralph Lauren Embroidered Bomber Jacket (Similar) / Adidas Stan Smiths / Ray-Ban Erika Sunglasses

Day Two –

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River Island Skinny Jeans / Our New Chapter ‘We Never Wait’ Hoodie (Similar) / Coach Camouflage Bomber Jacket (Similar) / Converse x Comme Des Garçons Sneakers

What I’m Taking To The Big Apple

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1) Quba Sails Coat – New York in winter is going to be cold! That’s why I’ve invested in a Quba coat. They’re handmade from real sails making them super warm, they’re also fleeced lined and very rugged. Perfect for the cold conditions of NYC.

2) Timberland Boots – Whilst in the city snow is very possible, if not definite, so these all-weather Timberlands should keep my feet nice, warm and dry during the day as we’ll be walking quite a lot.

3) Aukey Power Bank – Staying connected is very important for me and after the recommendation of Olly Fawcett I purchased an Aukey portable charger for my iPhone 6. It can charge your phone 5 times when fully charged and comes in a really nice felt/leather case.

4) Canon 700d w/ 50mm & 28-105mm lenses – This is the camera gear I’ll be taking with me to capture New York from my point of view. This is what I’m most excited about and I’ll be sharing all of my photos & videos from the trip on my Instagram and YouTube so make sure to follow/subscribe to see them.

5) Woodbuds – These beautifully designed wooden headphones will be my company on the long flight. With noise isolating technology I’ll be able to enjoy the flight with no distraction. You’ll be seeing more from Woodbuds on my blog very soon, so keep your eyes peeled.

6) Notebook – As a keen traveller, blogger & writer this notebook will be coming everywhere with me to document my findings and what we get up to. You’ll be able to read all about it on my blog and in my article for Heights Magazine very soon!

If you want live updates from me whilst I’m in New York make sure you follow me on Snapchat – adam_kay1999 and Twitter – @adjoka99

I can’t wait to share my adventure with you when I get back, but for now: Goodbye England. Hello New York City!